銆€銆€1銆佹簼閫氶鍨�

銆€?銆佷箵缃�?j霉)瑾簼閫氱殑灏嶈薄涓嶅悓鍔冨垎锛�

銆€?銆佸亙浼篶浜轰箣闁撶殑婧濋€�;鈶′汉鐨勮嚜鎴戞簼閫�;鈶汉鑸囨鍣ㄧ殑婧濋€�;鈶ｇ祫绻斾箣闁撶殑婧濋€�

銆€銆€鈶垫簼閫氭墜娈靛妰鍒�

銆€?銆佽磦顗栧Z瑷€鐨勬簼閫氬氨鏄埄鐢ㄦ枃绋垮鐝�(xi脿n)淇℃伅鐨勫偝閬炶垏鍙嶉;

銆€銆€鈶″彛闋獮瑷€鐨勬簼閫氫笉鍍呭寘鎷汉鍊戦潰灏嶉潰銆佷竴灏嶄竴鐨勬簼閫氾紝涔熷寘鎷渻璀�銆佸皬绲勮◣璜栧拰闆昏┍涓殑瑾炶█婧濋€�;

銆€銆€鈶㈡厠(t脿i)鍕㈣獮瑷€鏄€熷姪浜庤〃鎯�銆佽偄楂旂殑鍕曚綔褰遍熆渚嗗挤鍖栦俊鎭氦娴佹簼閫氱殑鎵嬫銆�

銆€銆€鈶剁恫(w菐ng)绲�(lu貌)婧濋€�

銆€銆€a銆佺恫(w菐ng)绲�(lu貌)婧濋€氾細鍌抽€氭簼閫氬皪鎯呮劅鍜岀洿鎺ョ殑琛ㄩ仈瑕佹眰鏇村锛岀恫(w菐ng)绲�(lu貌)婧濋€氭洿娉ㄩ噸鏁堢巼鍜屼汉姗熸帶鍒朵腑鐨勬湁鏁堟€с€�

銆€銆€缍�(w菐ng)绲�(lu貌)婧濋€氭噳(y墨ng)閬靛惊鏈夋晥绠＄悊銆佷俊鎭閬�銆侀棞(gu膩n)娉ㄥ奖闊�銆佹妧琛�(sh霉)閬╃敤銆佹垚鏈帶鍒剁殑鍘熷墖銆�

銆€銆€鍎�(y艒u)鍕細鈶犳サ澶ц純浣庝簡婧濋€氭垚鏈紝鎻愰珮浜嗘簼閫氱殑鏁堢巼;鈶″鐝�(xi脿n)浜嗘簼閫氱殑鍙婃檪鎬у拰骞崇瓑瑕佹眰;鈶㈠湪闃茬伀澧绘妧琛�(sh霉)鏀寔涓嬫彁楂樹簡鍗虫檪淇℃伅鐨勫畨鍏ㄦ劅銆�

銆€銆€鍒剁磩鎬э細鈶犳妧琛�(sh霉)鏈夐檺鍊嬮珨鐨勪俊鎭绱嶆渻鍑虹従(xi脿n)瓒呰矤鑽风媭鎱�(t脿i);鈶″彛闋簼閫氳獮瑷€鑸囩恫(w菐ng)绲�(lu貌)瑾炶█鐨勫樊鐣颁娇瑾炶█瑕�(gu墨)鑼冧娇鐢ㄨ姹傚彈鍒版寫鎴�(zh脿n);鈶㈡┇鍚戞簼閫氭摯寮垫€х櫦(f膩)灞曪紝绺卞悜婧濋€氱浉灏嶅急鍖�銆�

銆€銆€b銆佸湗闅婃簼閫氾細鍦ㄤ俊鎭ぞ鏈冪殑浠婂ぉ锛屽畠鏇村鍦版槸鎸囦互浠诲嫏(w霉)鐐轰腑蹇冪殑鏈夊彲鑳借法鑱疯兘閮ㄩ杸鐨勫伐浣滃皬绲�銆�

銆€銆€楂樻晥鐜囧湗闅婄壒寰侊細鈶犲湗闅婃墍鏈夋垚鍝″皪鍏剁洰妯�(bi膩o)閮藉緢鏄庣⒑锛屽叏韬績鍦版姇鍏�;鈶″皪鍦橀殜鏈夊挤鐑堢殑姝稿爆鎰熷拰璨�(z茅)浠绘劅;鈶㈠晱椤岀敘(ch菐n)鐢熸檪锛屾墍鏈夋垚鍝＄⿳妤靛弮鑸�锛屽苟鑳借并鐛诲叏閮ㄦ墠鏅�;鈶ｆ焙绛栨檪鎵€鏈夋垚鍝¤兘绌嶆サ鍙冭垏锛屼笉鍚屾剰瑕嬪彈鍒版杩�锛屼竴鏃﹂仈鎴愪竴鑷达紝鎵€鏈夋垚鍝¤兘鍏ㄥ姏鏀寔銆�

銆€銆€褰遍熆鍦橀殜婧濋€氱殑涓昏鍥犵礌鏈夛細鈶犲湗闅婃垚鍝＄殑瑙掕壊鍒嗘摂(d膩n);鈶″皪鍏�(n猫i)鎴愭枃鎴栦笉鎴愭枃鐨勮(gu墨)鑼冨拰鎱ｄ緥;鈶㈠湗闅婇牁(l菒ng)灏�(d菐o)鐨勯ⅷ(f膿ng)鏍�;鈶ｅ湗闅婁綔鍑烘焙绛栫殑妯″紡銆�

銆€銆€c銆佽法鏂囧寲婧濋€氾細

銆€銆€闅滅锛氣憼瑷€瑾炴簼閫氶殰绀�;鈶￠潪瑷€瑾炴簼閫氶殰绀�;鈶俊浠拌垏琛岀偤闅滅

銆€銆€2銆佹湁鏁堟簼閫氱殑鍓嶆彁锛氣憼灏婇噸;鈶＄悊瑙�

銆€銆€3銆佹湁鏁堟簼閫氱殑闂�(gu膩n)閸碉細

銆€?銆佸簽琛岊潏A鑱�

銆€?銆佽對?g貌u)閫犺壇濂界殑鍌捐伣鐠�(hu谩n)澧�

銆€銆€鈶犱互鐠�(hu谩n)褰㈠骇浣�銆佸苟琛屽骇浣�銆侀潰灏嶉潰鐨勫骇浣嶅舰鎴愭湁骞崇瓑鎰�銆佹湁淇′换鎰熺殑浜ゆ祦鐠�(hu谩n)澧�;

銆€銆€鈶′笉鍙楀鐣屽共鎿剧殑瀹夊叏绌洪枔

銆€?銆佸姯姊㈤儳閫︻寗璧淾瀵熷皪鏂规儏绶掑拰鎱�(t脿i)鍕㈣獮璁婂寲鐨勫厜绶氭浠�;

銆€?銆佽審閵愯瀭p鏂规簼閫氳〃閬旂殑鏅傞枔;

銆€銆€鈶ら伩鍏嶅厛鍏ョ偤涓荤殑鐚滄脯鍜屾湭鍔犳€濈储鐨勭祼(ji茅)璜栧共鎿捐嚜宸�銆�

銆€?銆佸己鏈旑A鑱界殑闅滅

銆€?銆佽憳宕縁(xi脿n)鏈夋晥鍌捐伣鐨勬簴(zh菙n)鍌�

銆€?銆佹崕琛岊灙閲傛煛閫旇姍^

銆€銆€鈶硅嚜淇″湴鎻愬嚭瑕佹眰

銆€?銆佽棦W(xu茅)鏈冪Ξ璨屽湴鎷掔禃

銆€銆€鈶犳嫆绲曞氨鏄鏄庣⒑鍦拌〃绀衡€滀笉鈥�锛屾墍浠ュ彛姘ｈ鍫呮焙锛岄伩鍏嶇尘绾�;

銆€?銆佽瘷Y璨屽湴鎷掔禃鍏锋湁瑕佷娇鐢ㄥ濠夌殑瑾炶█鍜屽阀濡欑殑鏂瑰紡瑾€滀笉鈥�;

銆€?銆侀劚Y璨岀殑鎷掔禃鐨勫墠鎻愭槸鍘婚櫎鑷铂(z茅)鍜屾摂(d膩n)蹇�;

銆€銆€鈶ｇΞ璨岀殑鎷掔禃閭勫寘鎷細閬垮厤浣跨敤鍊熷彛(瑾犳噰鎷掔禃);鐣欏嚭寤舵湡澶у箙绛斿京(f霉)锛岀郸浜轰互娣辨€濈啛鎱殑鎰熻;鎷掔禃鍚庢彁鍑烘浛浠ｆ柟妗�;瑾槑鍘熷洜锛岀埈鍙栧皪鏂圭殑鐞嗚В銆�

銆€?銆佽檭z灏囨彁鍟忕殑绂佸繉

銆€銆€鈶犲繉鍟忓皪鎶楁€х殑鍟忛;

銆€?銆佽鍒硅雹纾縭姗熺殑鎻愬晱;

銆€銆€鈶㈠繉鍟忛’绀鸿硣閲戠簿鏄庣殑鍟忛;

銆€?銆佽姉鑺嶈鍟捐懠鏌曡剳鎺潁鐧�(f膩)鍟�;

銆€?銆佽弫钃℃瀸唯鐒︻倛闀滅撼铏(y猫)姗熷瘑;

銆€銆€蹇屽晱鑰佷汉鍜屽コ澹殑骞撮健銆佸晱鐢峰＋鐨勬敹鍏�銆佸晱濂冲＋鏈嶉＞鐨勫児鏍�銆佸晱灏嶆柟鐨勫鍚�銆佸搴�銆佸畻鏁欎互鍙婃斂娌诲偩鍚戠瓑闅辩鎬х殑鍟忛銆�

銆€銆€4銆佹湁鏁堟簼閫氱殑鍘熷墖鈥�

銆€?銆佽洞灏氬埁鍥�?Credibility):绉樻浉瑕佺湡瑾犳豢瓒宠婧濋€氳€呯殑鎰挎湜鍜岃姹傦紝鐕熼€犲郊姝や俊璩寸殑姘涘湇銆�

銆€?銆佺エ锛稢婧濋€氳▓鍔冭垏婧濋€氱挵(hu谩n)澧冪殑涓€鑷存€�(Context)

銆€銆€鈶跺収(n猫i)瀹�(Centent)婧�(zh菙n)鍌欏ソ鏈夐嚌灏嶆€х殑銆佽兘灏嶅鎴剁敘(ch菐n)鐢熷奖闊跨殑淇℃伅鍏�(n猫i)瀹广€�

銆€?銆佽闉擾鎬�(Clarity):瑕佺敤绨℃槑鐨勩€佹簴(zh菙n)纰虹殑瑾炶█閫茶婧濋€�锛屼互鎻愰珮婧濋€氱殑鏁堢巼銆�

銆€?銆佽泧B璨€�(Consistency):婧濋€氭槸涓€鍊嬫矑鏈夌祩榛炵殑閫ｇ簩(x霉)閬庣▼銆�

銆€?銆佹槸顟�?Channel):鐩￠噺浣跨敤宸茬稉(j墨ng)鏈夌殑銆佸鎴剁繏(x铆)鎱ｄ娇鐢�銆佺啛绶翠娇鐢ㄧ殑淇℃伅婧濋€氭笭閬撻€茶婧濋€�銆�

銆€?銆佽棿?zh菙n)纰哄垽鏂锋帴鍙楄兘鍔�(Capabiliy of Audience):鐢ㄤ締婧濋€氱殑淇℃伅灏嶆帴鍙楄€呯殑鑳藉姏瑕佹眰瓒婂皬锛屼俊鎭収(n猫i)瀹硅秺绨″柈锛屽氨瓒婂鏄撹杓冨揩鎺ュ彈銆�

銆€銆€5銆佹簼閫氭祦绋嬶細鍋氬ソ婧濋€氭簴(zh菙n)鍌�(鏄庣⒑鑷繁鐨勭洰妯�(bi膩o)銆佸皪鏂圭殑鑳屾櫙)鈫掔⒑瀹氬皪鏂圭殑闇€姹傗啋姝ｇ⒑闂¤堪鑷繁鐨勮榛炩啋闂�(gu膩n)娉ㄥ皪鏂圭殑鍙嶆噳(y墨ng)鈫掑鏂芥湁鏁堟彁鍟忊啋绌嶆サ銆佽獚(r猫n)鐪熷湴鍌捐伣鈫掑強鏅傜⒑瑾�(r猫n)銆佹噳(y墨ng)灏�(鍙嶉)鈫掗仼鏅傞€茶绺界祼(ji茅)銆�

銆€銆€6銆侀渶瑕佹簼閫氱殑宸ヤ綔闂�(gu膩n)绯伙細鈶犺垏瀹㈡埗婧濋€�(绉樻浉鎳�(y墨ng)瑭叉妸鍠綅涓瘡鍊嬮渶瑕佽嚜宸辨湇鍕�(w霉)鐨勪汉銆侀儴闁€鐪嬫垚鑷繁鐨勫鎴�);鈶¤垏鍚屼簨婧濋€�(姗悜);鈶㈣垏涓婂徃婧濋€�(绺卞悜)

銆€銆€7銆佹槑纰烘簼閫氬皪璞★細鈶犵啛绶村埗浣滃拰浣跨敤蹇呰鐨勬簼閫氳閷勫伐鍏�(渚嗚í浜哄摗鐧昏琛ㄣ€侀爯(y霉)绱勪締瑷櫥瑷樼翱銆佸皪鏂瑰悕鐗�);鈶￠仼鐣�(d膩ng)瑭㈠晱鏈冧娇宸叉湁鐨勪俊鎭洿鍏锋湁閲濆皪鎬�銆�

銆€銆€8銆佹簼閫氭笭閬撴湁锛氶潰璜囨簼閫�;鏇搁潰婧濋€�;鏈冭婧濋€�;婕旇瑳婧濋€�;闆诲瓙濯掍粙婧濋€�

銆€銆€9銆佲憼闈㈣珖婧濋€氱壒榛烇細鐩存帴鎬�;浜掑嫊鎬�;鍙嶉杩呴€�

銆€銆€鈶℃浉闈㈡簼閫氱壒榛烇細鎵撶牬鏅傜┖鐣岄檺;鏈夋摎(j霉)鍙煡;鍏�(n猫i)瀹规瘮杓冪悊鎬�;鏈夋枱閰屼綑鍦�

銆€?銆佽範顠瀐婧濋€氱壒榛烇細宸ヤ綔娴佺▼鎬�;鍏�(n猫i)瀹归姕鎺ユ€�;灏嶈薄鐨勭兢楂旀€�;淇℃伅褰遍熆鍙堝叿鏈夊偝鎾殑寤跺睍鎬�銆�

銆€銆€10銆佹浉闈㈡簼閫氱殑鎶€宸э細鈶犲埄鐢ㄤ俊鎭棈鍦栧舰鎴愯瑕鸿榛炶〃杩�;鈶℃秷妤典俊鎭渶濂芥斁鍦ㄦ枃绔犱腑闁�锛岃畵鎺ュ彈鑰呮湁鎵€婧�(zh菙n)鍌�;鈶㈣獚(r猫n)鐪熺殑鏂囩ǹ鏍″