鎺屾彙‌浜哄姏璩囨簮绠＄悊鍏ぇ妯″‌鏄紒妤�(y猫)鎻愬崌绲勭箶鏁堣兘鐨勯棞(gu膩n)閸�銆傛湰鏂囩郴绲�(t菕ng)瑙ｆ瀽瑕�(gu墨)鍔�銆佹嫑鑱�銆佸煿瑷�(x霉n)绛夋ā濉婃牳蹇冮倧杓�锛岀祼(ji茅)鍚堝(sh铆)鎴�(zh脿n)妗堜緥鑸囧厤璨�(f猫i)璩囨簮锛屽姪鍔涘緸妤�(y猫)鑰呮(g貌u)寤虹瀛�(xu茅)绠＄悊楂旂郴锛屾帹钖﹀牨(b脿o)鑰冧紒妤�(y猫)浜哄姏璩囨簮绠＄悊甯€冭│锛岃В閹栬伔妤�(y猫)鐧�(f膩)灞曟柊姗�(j墨)閬�‌銆�

涓€銆佷汉鍔涜硣婧愯(gu墨)鍔冿細鎴�(zh脿n)鐣ヨ惤鍦扮殑灏�(d菐o)鑸剙

1. ‌瀹氱京鑸囨牳蹇冪洰妯�(bi膩o)‌

‌鎴�(zh脿n)鐣ラ﹨(q奴)鍕�(d貌ng)‌锛氫互浼佹キ(y猫)鎴�(zh脿n)鐣ョ偤灏�(d菐o)鍚�锛岄爯(y霉)娓�(c猫)鏈締(l谩i)3-5骞翠汉鎵嶉渶姹傦紝鍒跺畾浜哄摗瑁�(b菙)鍏�銆佹檳鍗囪垏娣樻卑瑷�(j矛)鍔冦€�

‌鏁�(sh霉)鎿�(j霉)鏀拹‌锛氶€氶亷(gu貌)闆㈣伔鐜�銆佹キ(y猫)鍕�(w霉)澧為暦(zh菐ng)鐜囩瓑鏁�(sh霉)鎿�(j霉)鍒嗘瀽锛屽缓绔嬪嫊(d貌ng)鎱�(t脿i)浜烘墠渚涢渶妯″瀷(濡傝彲鐐�“浜烘墠搴�(k霉)”姗�(j墨)鍒�)‌銆�

2. ‌瀵�(sh铆)鏂借榛�(di菐n)‌

‌宸ュ叿鎳�(y墨ng)鐢�‌锛氫娇鐢ㄥ洖姝稿垎鏋愭硶闋�(y霉)娓�(c猫)鎷涜仒瑕�(gu墨)妯�锛岄€氶亷(gu貌)绲勭箶瑷烘柗娓�(c猫)瑭�(p铆ng)鍎�(y艒u)鍖栧礂浣嶉厤缃�;

‌棰�(f膿ng)闅�(xi菐n)绠℃帶‌锛氳ō(sh猫)缃�15%-20%鐨勪汉鎵嶅啑浣欑巼锛屾噳(y墨ng)灏�(du矛)甯傚牬(ch菐ng)娉㈠嫊(d貌ng)鑸囩獊鐧�(f膩)妤�(y猫)鍕�(w霉)闇€姹傘€�

浜�銆佹嫑鑱樿垏閰嶇疆锛氫汉宕楀尮閰嶇殑绮炬簴(zh菙n)寮曟搸

1. ‌绉戝(xu茅)鎷涜仒娴佺▼‌

‌闇€姹傚垎鏋�‌锛氬熀浜庡礂浣嶈(shu艒)鏄庢浉(sh奴)鏄庣⒑“纭妧鑳�+杌熺礌璩�(zh矛)”闆欑董搴︽(bi膩o)婧�(zh菙n)(濡傞樋閲�“鍖楁枟涓冩槦”閬镐汉娉�)‌;

‌娓犻亾鍎�(y艒u)鍖�‌锛�

鍩哄堡宕椾綅锛氱ぞ鎷涘钩鑷�(t谩i)+鏍′紒鍚堜綔锛屾垚鏈檷浣�30%‌;

楂樼浜烘墠锛氱嵉闋�+琛屾キ(y猫)宄版渻(hu矛)锛屾垚鍔熺巼鎻愬崌50%銆�

2. ‌閰嶇疆绛栫暐‌

‌浜哄礂鍖归厤‌锛氶噰鐢ㄩ湇铇痉鑱锋キ(y猫)娓�(c猫)瑭�(p铆ng)宸ュ叿锛屾笡灏戣│鐢ㄦ湡闆㈣伔鐜�‌;

‌鍏�(n猫i)閮ㄦ祦鍕�(d貌ng)‌锛氬缓绔�“娲绘按瑷�(j矛)鍔�”锛屽勾搴﹁(di脿o)宕楃巼閬�(d谩)20%浠ヤ笂銆�

涓�銆佸煿瑷�(x霉n)鑸囬枊(k膩i)鐧�(f膩)锛氫汉鎵嶅鍊肩殑鏍稿績鏉犳】

1. ‌鍒嗗堡鍩归(y菐ng)楂旂郴‌

‌鏂板摗宸�‌锛�90澶�“铻嶅叆瑷�(j矛)鍔�”锛屽寘鍚枃鍖栨蹈娼�(r霉n)鑸囨妧鑳介€氶棞(gu膩n)鑰冩牳;

‌绠＄悊鑰�‌锛氶牁(l菒ng)灏�(d菐o)鍔涙矙鐩�(p谩n)妯℃摤瑾茬▼锛岀府鐭檳鍗囬仼鎳�(y墨ng)鏈熻嚦3鍊�(g猫)鏈�銆�

2. ‌鏁堟灉閲忓寲‌

ROI瑷�(j矛)绠楋細姣忔姇鍏�1鍏冨煿瑷�(x霉n)缍�(j墨ng)璨�(f猫i)锛屼汉鍧囨晥鑳芥彁鍗�≥2.5鍏�;

闂�(gu膩n)閸垫寚妯�(bi膩o)锛氬煿瑷�(x霉n)杞�(zhu菐n)鍖栫巼≥65%锛屽収(n猫i)閮ㄨ瑳甯钃嬬巼80%‌銆�

鍥�銆佺妇(j墨)鏁堢鐞嗭細鐩(bi膩o)钀藉湴鐨勬寚鎻

1. ‌宸ュ叿閬告搰‌

‌KPI‌锛氶仼鐢ㄤ簬閵�(xi膩o)鍞€佺敓鐢�(ch菐n)绛夐噺鍖栧礂浣�锛屾寚妯�(bi膩o)鑱氱劍鏀跺叆/鎴愭湰/鏁堢巼‌;

‌OKR‌锛氫簰鑱�(li谩n)缍�(w菐ng)/鐮旂櫦(f膩)鍦�(tu谩n)闅�(du矛)棣栭伕锛岀洰妯�(bi膩o)灏�(du矛)榻婂害鎻愬崌40%‌銆�

2. ‌闁夌挵(hu谩n)鍎�(y艒u)鍖�‌

‌鍙嶉姗�(j墨)鍒�‌锛氬搴︾妇(j墨)鏁堥潰璜囪钃嬬巼100%锛屾敼閫�(j矛n)瑷�(j矛)鍔冨畬鎴愮巼≥85%;

‌鏁�(sh霉)鎿�(j霉)鎳�(y墨ng)鐢�‌锛氱妇(j墨)鏁堢祼(ji茅)鏋滆垏鏅夊崌銆佽(di脿o)钖挤(qi谩ng)闂�(gu膩n)鑱�(li谩n)锛屾縺鍕�(l矛)鏁堝害鎻愬崌3鍊�銆�

浜�銆佽柂閰鍒╋細鐣欎汉鑲蹭汉鐨勯噾閼板寵

1. ‌绲�(ji茅)妲�(g貌u)瑷�(sh猫)瑷�(j矛)‌

‌鍥烘诞姣�‌锛氶姺(xi膩o)鍞礂“3:7”锛岃伔鑳藉礂“7:3”锛岀鐞嗗堡“5:5+鑲℃瑠(qu谩n)”;

‌褰堟€х鍒�‌锛氳嚜閬稿椁愯钃嬪仴搴�銆佸(xu茅)缈�(x铆)銆佸搴笁鍫�(ch菐ng)鏅�锛屾豢鎰忓害鎻愬崌60%銆�

2. ‌绔�(j矛ng)鐖�(zh膿ng)鍔涘皪(du矛)妯�(bi膩o)‌

瀹氭湡鍙冨姞琛屾キ(y猫)钖叕瑾�(di脿o)鐮�锛屾牳蹇冨礂浣嶈柂璩囦繚鎸佸競鍫�(ch菐ng)75鍒嗕綅;

瑷�(sh猫)缃�“闀�(zh菐ng)鏈熻并鐛�(xi脿n)鐛�(ji菐ng)”锛�5骞翠互涓婂摗宸ヤ繚鐣欑巼鎻愰珮25%‌銆�

鍏�銆佸嫗鍕�(d貌ng)闂�(gu膩n)绯伙細棰�(f膿ng)闅�(xi菐n)闃叉帶鐨勫畨鍏ㄧ恫(w菐ng)

1. ‌鍚堣(gu墨)绠＄悊‌

鍚堝悓妯℃澘100%閫氶亷(gu貌)寰嬪斧瀵╂牳锛屽嫗鍕�(d貌ng)绯剧礇鐜囦綆浜庤妤�(y猫)鍧囧€�30%‌;

寤虹珛“鍝″伐闂�(gu膩n)绯诲仴搴锋寚鏁�(sh霉)”锛屽搴︽帓鏌ユ經鍦ㄩⅷ(f膿ng)闅�(xi菐n)榛�(di菐n)‌銆�

2. ‌鏂囧寲濉戦€�‌

姣忔湀鑸夎睛“楂樼闈㈠皪(du矛)闈�”锛屽摗宸ユ灞劅鎻愬崌50%‌;

瑷�(sh猫)绔�“鐖�(zh膿ng)璀拌(di脿o)瑙ｅ鍝℃渻(hu矛)”锛�90%鍟�(w猫n)椤屽湪3鍊�(g猫)宸ヤ綔鏃ュ収(n猫i)瑙ｆ焙‌銆�

鑰冪敓灏堝爆鏈嶅嫏(w霉)锛氳В閹栬伔妤�(y猫)瑾�(r猫n)璀夌磪鍒�

1. ‌浼佹キ(y猫)浜哄姏璩囨簮绠＄悊甯牨(b脿o)鑰冩帹钖�‌

‌鑰冭│鍍�(ji脿)鍊�‌锛氭寔璀夎€呭钩鍧囪柂璩囨疾骞呴仈(d谩)35%锛屾檳鍗囬€熷害鍔犲揩2鍊�‌;

‌鏀跨瓥绱呭埄‌锛氬鍦版斂搴滄彁渚�2000-5000鍏冩妧鑳借(b菙)璨�‌銆�

2. ‌鍌欒€冭硣婧愯垏鎻愰啋鏈嶅嫏(w霉)‌

榛�(di菐n)鎿婃(bi膩o)椤屼笅鏂�‌ 鍏嶈不(f猫i)闋�(y霉)绱勭煭淇℃彁閱�‌锛屽(sh铆)鏅�(sh铆)鎺ユ敹2025骞村悇鍦板牨(b脿o)鑰冩檪(sh铆)闁撱€佽€冭│鍕�(d貌ng)鎱�(t脿i)‌!

‌璩囨枡鍖�‌锛�闄愭檪(sh铆)闋�(l菒ng)鍙�銆婁汉鍔涜硣婧愮鐞嗗叚澶фā濉婂叏濂楃鐞嗚〃鏍�.zip銆�銆�姝峰勾鐪熼鍖法銆嬮浕瀛愮増;

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